Signed in as:
filler@godaddy.com
The New American Dream Fund I, II, III, etc
Raw Land Assumption / 3 Lots Per Acre; Assumption is Cost of Raw Lot: $28,333
Platted & Paper Lots - Consumer Places Purchase Contract on Lot; Selects from 20 Communities
Assembling land for 10,000 eventual homesites & homes. For this model, we are assuming $85K/acre;
Platted & Paper Lots - Consumer Places Purchase Contract on Lot; Selects from 20 Communities
Platted & Paper Lots - Consumer Places Purchase Contract on Lot; Selects from 20 Communities
Standardized Lot Sizes 40’, 45’ and 50’; Development costs are $125K/ acre; MUD reimburses 60%+ after tax base is created.
Consumer Closes on Developed Homesite ; $3,000 Downpayment plus $550/month $0 INTEREST FOR 36 MOS
OFF BALANCE SHEET
These are homesites that DR Horton, Lennar, Pulte… would purchase in a blink.
Homesite Owner Can Enjoy their Homesite Until Their Home is Installed
Homesite Owner Can Enjoy their Homesite Until Their Home is Installed
Property owner can use their own property for gardening or gatherings while they wait for their home to be compLeted.
Smart Zero Energy Ready Homes from $149,000
Homesite Owner Can Enjoy their Homesite Until Their Home is Installed
Smart Zero Energy Ready Homes from $149,000
Covenants, Conditions & Restrictions require the property owner to close within 60-days of the scheduled delivery date of their home - or we can buy their homesite back. The property owner will earn a slight profit.
Get Qualified to Become a Homeowner
Homesite Owner Can Enjoy their Homesite Until Their Home is Installed
Smart Zero Energy Ready Homes from $149,000
Home Shopper becomes a Homeowner With the help of our onsite Mortgage Partner.
Show Home & Lifestyle Complex
Tour 5 Show Homes + Welcome Center / Sales
Tour 5 Show Homes + Welcome Center / Sales
The Show Home Complex as the central sales and information center. It is staffed with tour guides that are also sales reps. Also, designers and Financial Srevives experts are on staff.
Tour 5 Show Homes + Welcome Center / Sales
Tour 5 Show Homes + Welcome Center / Sales
Tour 5 Show Homes + Welcome Center / Sales
The Show Home Complex feels like a small neighborhood - but performs like a retail center and Living Lab demonstrations “what’s next.
Fully Merchandised Show Homes For Sale
Tour 5 Show Homes + Welcome Center / Sales
Consumer becomes emotionally attached by the home design and features. They are pleasantly shocked by the below market price and lower Total Cost of Ownership.
Show Homes Serve as Living Labs to Demonstrate Lower Total Cost of Ownership
The Closing Event becomes the opportunity for the new homeowner to schedule and sign up for home services that will enhance their quality of life and help protect the homes value.
Primary Target Audiences: First-Time Buyers & Workforce
Primary Target Audiences: First-Time Buyers & Workforce
Hopeful homebuyers’ dream of owning a home has not existed for years. We give hope to the hopeless by offering teachers, policeman, firemen, teachers, civil servants and hard workers Dream Homes that they can afford.
The Mission: Save the American Dream of Home Ownership
Primary Target Audiences: First-Time Buyers & Workforce
Our New Home Economics will provide the basis for a whole new Home Economics platform for K-12 + STEM.
Architecture & Engineering
Energy Efficiency & Total Cost of Ownership
Pride of Property Ownership
The Mission: SAVE THE AMERICAN DREAM
Marketing, Sales, Branding, News Media
Securing Capital & Real Estate; Strategic Partnerships
Securing Capital & Real Estate; Strategic Partnerships
Background - 40 Years
- Goswick.com
- RTC - Federal Government
- City of Houston - Homes For Houston
- Weston Lakes
- Cinco Ranch (American General, Newland (Brookfield)
- Royal Oaks Country Club (Nantz, Couples, Bone, Staff)
- The Woodlands
- Shadow Creek Ranch
- Siena (Johnson Dev)
- Ryland Homes & Ryland Mortgage
- Morrison Homes
- Taylor Woodrow
- Barton Creek
Background - 40 Years
- Goswick.com
- RTC - Federal Government
- City of Houston - Homes For Houston
- Weston Lakes
- Cinco Ranch (American General, Newland (Brookfield)
- Royal Oaks Country Club (Nantz, Couples, Bone, Staff)
- The Woodlands
- Shadow Creek Ranch
- Siena (Johnson Dev)
- Ryland Homes & Ryland Mortgage
- Morrison Homes
- Taylor Woodrow
- Barton Creek
- Steiner Ranch
- Twin Creeks
- Cordillera Ranch
- Stewart Title - Global
- Missing Child
- The Home of the Future 1999
- The Zero Energy Home 2013 (Bloomberg TV)
- Apple
- Honeywell
- AT&T
- IBM Intelligent Homes (Land Tejas)
- Intel
- National Association of Real Estate Editors
- Save Watt, KIPP, EducationPlatform
- HOUSE X LABS (HoustonHomeCenter.com)
Securing Capital & Real Estate; Strategic Partnerships
Securing Capital & Real Estate; Strategic Partnerships
Securing Capital & Real Estate; Strategic Partnerships
ADMARES (June 2023-Feb 2024)
- TAMU
- Perot/Hillwood
- Texans For Reasonable Solutions (Nosek)
- Habitat For Humanity
- Governor’s Office
- Steve Robinson
- Lt. Gov Patrick
- Harris County Housing Authority
- LISC
- Hunt
- Muse
- Papa Family Site
- Twinwood (Mischer)
- McCormack
- Berkshire Hathaway (Energy)
- Starwood (Land Tejas)
- Brookfield (Ca; TX, SE)
- FORAM Group (Savannah)
- Walton Gl
ADMARES (June 2023-Feb 2024)
- TAMU
- Perot/Hillwood
- Texans For Reasonable Solutions (Nosek)
- Habitat For Humanity
- Governor’s Office
- Steve Robinson
- Lt. Gov Patrick
- Harris County Housing Authority
- LISC
- Hunt
- Muse
- Papa Family Site
- Twinwood (Mischer)
- McCormack
- Berkshire Hathaway (Energy)
- Starwood (Land Tejas)
- Brookfield (Ca; TX, SE)
- FORAM Group (Savannah)
- Walton Global
- Cayetano (Kendel Bennett)
- Rooted Dev (Fee developer)
- RCLCO (presentation to top 100 MPC developers)
- Babineaux
- ADMARES Warehouse
- ADMARES Living Lab (Masterson)
- Garris/Horn (Compliance Attorneys; CFPB)
- FinLocker (Fannie Mae EVP)
- LoanDepot, Radian, United Wholesale, Rocket
- The Moonshot Home
- Quantum
What’s the Big Idea?
Securing Capital & Real Estate; Strategic Partnerships
The Values that Matter Never Change
It must be thought provoking.
It causes you target audience to think about your product in a new and different way.
It is disquieting.
It is surprising.
It is unexpected.
It is challenging.
It is interruptive.
It is unsettling.
It is incompatible with indifference.
The Values that Matter Never Change
Securing Capital & Real Estate; Strategic Partnerships
The Values that Matter Never Change
The 12th House Project | Texas A&M University
- 3 homes (iQ1; Ranch Home; Stick Built)
- Habitat for Humanity
- Summer 2024
- News Coverage
- Target: Investors and Land Owners
Market Study: RCLCO
1. Overall Houston Market size by price, monthly payment and size
2. By Houston submarkets
LAND & Homesite Assumptions
1. 45’ x 120’ Rear Loaded Lots
2. Three (3)
The 12th House Project | Texas A&M University
- 3 homes (iQ1; Ranch Home; Stick Built)
- Habitat for Humanity
- Summer 2024
- News Coverage
- Target: Investors and Land Owners
Market Study: RCLCO
1. Overall Houston Market size by price, monthly payment and size
2. By Houston submarkets
LAND & Homesite Assumptions
1. 45’ x 120’ Rear Loaded Lots
2. Three (3) Lots per Acre
3. Raw Land Cost: $85K/acre
4. Dev Costs: $125K/acre
5. Developed Lot Cost: $70,011
6. Gross Profit from MUD Reimbursement: $25,004 per homesite or 35.7%
7. Total Gross Profit: 6,500 Lots x $25K = $162.5 Million
8. Master Planned Communities: 50 to 100 acres
9. Locations selected based on RCLCO report, available properties, detention and price
Customer Journey
1. Consumer Awareness
• News coverage
• Social/Electronic Media
• Traditional Media
• Realtors (HAR)
• Events
• Education (K-12) platform
• Community Relations
• Traditional Advertising (Local TV)
• Signage
2. Consumers Tour (4) Show Homes
- Emotionally Fall in Love
3. Select Homesite in one of 20 communities in Metro Area
4. Purchase Contract
Branding
1. Earned News Coverage
2. First in a New Category
3. NYC, Houston, Dallas, Austin, Events
4. Education Platform (K-12+ STEM)
5. Brand Name for Homes, Communities, Mortgage, Power, Digital Services
Merchandizing
1. Show Homes
2. The Moonshot Home - “Concept Home”
• Wow Factors (Price, Speed, Performance, Smart, Ori, Eink)
3. Interior Design/ Furnishings
4. Lot Selection from 20 Communities
Home Products Strategy
1. Four Show Homes X 3 Design Packages (12 different looks)
- iQ1 Show Home: 933 square feet
- iQ2 Show Home: 1,866 square feet
- iQ3 Show Home: 2,799 square feet
- iQ4 Show Home: 3,732 square feet
2. The Moonshot Home - “Concept Home”
• Wow Factors (Price, Speed, Performance, moveable flexible, color changing)